With the decline in soda sales, beverage companies have been expanding to offer more than just soda to stay competitive.
According to Beverage Digest, overall Coca-Cola sold more beverages than rival Pepsi-Co last year.
In the video above, NewsChannel 9’s Caitlin Nuclo talks with Syracuse University professor and marketing expert Scott Lathrop about how Coca-Cola and Pepsi are still trying to quench their customers’ thirst.
Copyright 2016 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.