Broadcasting live from NewsChannel 9 studios, the new 30-minute 4:00 p.m. newscast will air weekdays and will be anchored by award-winning broadcast journalist and NewsChannel 9 veteran anchor Carrie Lazarus. First at Four will deliver the most compelling and informative local news of the day to Central New York viewers, including the latest stories and topics trending on the web and social media. First at Four will also feature the NewsChannel 9 Storm Team, who will provide Central New York’s most accurate weather forecast an hour earlier, helping local viewers stay up-to-date on the latest weather developments and severe storm alerts.
“Nexstar and our Central New York station operations are committed to supporting the evolving needs and interests of our local viewing communities, hometown businesses, and public organizations,” said Theresa Underwood, WSYR-TV Vice President & General Manager. “The expansion of NewsChannel 9’s news programming is in direct response to viewers who have requested more news content from our team, earlier in the day. This addition to our news lineup underscores our promise of community service excellence through the delivery of in-depth reporting and information to viewers. With the addition of First at Four, we will now provide 7 hours of the most relevant and innovative news programming per day, offering viewers more opportunities to access the local content they want and the information they need. First at Four is yet another example of our station’s ongoing commitment to bringing high-quality local news programming to our viewers while offering results-driven marketing opportunities for our advertisers."
Rob Cartwright, WSYR-TV News Director added, “NewsChannel 9 remains Central New York’s number one choice for local news with exceptional content brought to the community by the most respected anchors and reporters. As such, we are delighted to have Carrie Lazarus anchor our new half-hour news program First at Four. Carrie is one of Central New York’s most trusted journalists and has been serving the region for more than three decades. By connecting with our viewers using technology and the ‘second screen experience,’ the First at Four newscast will add depth to our reporting at NewsChannel 9 and give our programming a unique new look.”
Carrie Lazarus, WSYR-TV NewsChannel 9 Anchor and Reporter said, “Every day I am honored to serve Central New York viewers and our news team is grateful to our local audiences for making NewsChannel 9 their number one choice. I am thrilled to be working with the incredible staff at NewsChannel 9 every day and am excited to anchor First at Four. NewsChannel 9 touches the daily lives of our viewers with accurate and compelling local stories and I'm delighted to be a part of what is to come with an all new program that expands our first-rated commitment to the exceptional communities of greater Central New York.”
NewsChannel 9's veteran anchor Carrie Lazarus has more than 30 years of experience serving local communities across greater Central New York. In addition to hosting First at Four, she will continue to perform her 5:00 p.m., 5:30 p.m., and 6:00 p.m. evening co-anchor duties.
Currently WSYR NewsChannel 9 features The Morning News from 4:30 a.m. to 7:00 a.m., the only local Noon News broadcast and beginning September 15, 2014, the only local news at 4:00 p.m. In addition, NewsChannel 9 also features evening news programming at 5:00 p.m., 5:30 p.m., and 6:00 p.m., as well as Eleven at 11, and an additional 10:00 p.m. newscast on its sister station MeTV Channel 9.2.
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