Syracuse salon aims to raise thousands for Breast Cancer Awareness Month

Syracuse, N.Y. (WSYR-TV) - October is Breast Cancer Awareness Month and the owner of Syracuse's Salon Bellezza is, yet again, using the month to help survivors and patients. 

There are two things Annette Knapp is passionate about - owning her hair salon, Salon Bellezza, and raising money for Breast Cancer research. Every October, she gets to combine them. 

"I always wanted to do something to help with that cause and then when I opened up the salon I figured this was my platform to do it," Knapp explained. "I figured I have the means to do it. I've been doing it ever since."

Her fundraising efforts started in 2011, but her passion for the cause started long before that. Her mother was diagnosed with the disease at the age of 62. Years later, Knapp's sister faced a similar diagnosis. Luckily, this year she's celebrating her fifth anniversary as a survivor. 

Knapp knows the story of her family is like so many others. That's why she focuses this month on fundraising and thinking pink. "It's my motivation," she said. "To hear these stories and know that all this money is going towards research- which is helping the people of tomorrow maybe not have that death sentence."

Ten bucks can get you a pink hair extension or a pink pumpkin. In six years, Knapp has raised over $30,000. Her goal is $10,000 more this month. 

"Why not me? I think everybody should do something," said Knapp. "Whether it be the American Cancer Society, Alzheimers, everybody should do something. That's what the world needs today."

For the entire month of October every cent raised from both the sale of pumpkins and pink extensions goes to the American Cancer Society: Making Strides Against Breast Cancer.

NewsChannel 9 is hosting a "Think Pink" event this month. Medical experts will be on hand to answer your questions. That's set for October 19th at 5:00pm.


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