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Coming soon to your Facebook news feed: Auto-play video ads

Facebook is rolling out a feature that will allow advertisers to play videos in your news feed.
Syracuse (WSYR-TV/CNN) - Facebook is rolling out a feature that will allow advertisers to play videos in your news feed.

The social-networking giant is testing the feature with a small group of users this week.

In a statement, Facebook says the videos will begin to play automatically as they appear onscreen - without sound.

When users tap the videos, the sound will turn on and the video will play in full-screen mode.

Facebook says smartphone users don't have to worry about the ads eating into mobile data plans because the videos will only download when devices are connected to WiFi.


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