ABC Creative Group will once again vigorously work to re-brand a deserving local organization in 24 hours. This year’s recipient is an organization with a focus on the caregiver, David’s Refuge.
David’s Refuge is a nonprofit organization based in Cazenovia which provides a much-needed escape for parents of special needs children. The organization coordinates getaways to local Bed and Breakfasts which allows parents to rest, reflect, and recharge from the stress of caregiving. It also organizes networking opportunities with other parents of special needs kids to unite them in their struggle.
David’s Refuge’s main goal is to pamper parents and provide them a quiet, healing, and safe place to refresh and renew themselves. The organization wants people to know that they are not alone and that they are making a difference. David’s Refuge Executive Director Kate Houck said this re-branding opportunity will help more people learn about the organization’s mission.
“It’s exciting because anything like this just helps us grow awareness for this amazing group of parents that we really target and serve,” she said.
David’s Refuge will receive a complete brand makeover which includes a new website, video, content, logo, and marketing materials all for free as part of ABC Creative Group’s annual efforts to do some good within the community. Jamie Leszczynski, ABC Creative Group’s VP of Client Relations said the Brand Bash helps people learn more about the amazing nonprofit organizations in Central New York.
“Every year it continues to grow and it amazes us, just the amount of nonprofits that are in our community…that not many people are aware of, these hidden gems,” she said.
ABC Creative is a full service marketing agency that delivers services such as content marketing, digital marketing, social media, and public relations which engages consumers, inspires movement and sells products. It is CNY’s first and only idea-based marketing experience and has been providing diverse local, regional and national clients with award-winning creative content and strategies for 30 years.
For more information on David’s Refuge, visit their website, which will soon be rebranded, at davidsrefuge.org/. If you’d like ABC Creative’s help with your brand and would like to be considered for next year’s Brand Bash, visit 24hrbrandbash.com/.