Finger Lakes Musical Theatre Festival Rebrands As The Rev

Bridge Street

Known by many names over their 60 years, the Finger Lakes Musical Theatre Festival announced a new moniker: The Rev. “The Rev is a word that’s short for a lot of words but for us, it’s not short for one word. It’s more of an idea,” said producing artistic director, Brett Smock. “To rev something is to infuse and create energy. A rev is a turning like the carousel that once lived in our building. And, ultimately, we have great reverence for our history and our community.”

The transition to “The Rev” will be a slow transition over the next year but fans don’t need to worry, just the brand’s name is changing. “The Merry-Go-Round Playhouse is a venue that will always and forever be the Merry-Go-Round Playhouse. The Pitch is the Pitch. All of our education work that we do statewide stays exactly the same,” said Smock, including the great shows.

“Working: The Musical” opened Wednesday, September 4th and runs through Saturday, September 21st. It’s based on Studs Terkel’s best-selling book of interviews with real American workers and their hopes, dreams, and joys. Songs in “Working: The Musical” are from James Taylor and composers from “Hamilton” and “Wicked”.

For tickets, you can visit or call their box office at 315-225-1785 or 1-800-457-8897.

To learn more about “Working: The Musical”, the rebranding and next season’s show schedule visit

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