AUBURN, N.Y. (WSYR-TV) — From this day forward, the Heritage Equal Rights Center in the City of Auburn will have a new look!

Local leaders gathered at the center Wednesday afternoon to reveal a new logo to symbolize their new mission to shine a light on the City of Auburn. There’s also new signage and a website, focusing on awareness and education and declaring the center the official welcome center and tourism hub for the city.

“We’re a tourism hub, with a permanent exhibit that features New York State’s progressiveness with equal rights. It’s something that we really wanted to brand ourselves and give ourselves a marketing campaign to really bring tourism to Auburn New York,” said Courtney Kasper, Visitor Experience Manager for the Equal Rights Heritage Center.

The New York State Tourism Association is also in town for three days as they’ve chosen Auburn as their location for their annual meeting and awards ceremony.

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