How to start a career as a YouTube influencer

Local News

SYRACUSE, N.Y. (WSYR-TV) — There’s a new wave of social media personalities making money from home, right in front of their computers.

Margot Lee, 21, made the choice in 8th grade to become a social media influencer. The Syracuse University student currently has around 500,000 subscribers on YouTube.

Thursday, dozen of students attended a pop-up workshop class, where Lee presented her strategies and secrets on how to grow your brand, reach and following.

“I think social media creates so much more opportunity for traditional media and new media whether that YouTube, Tik Tok, whatever the next new platform is,” Lee said. “I think digital media just lets us interact with our audience in a way that we have never been able to before.”

Syracuse University offers video production classes and has more pop-up workshop classes planned. They are taught by Lee and Professor Corey Takahashi.

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