SYRACUSE, N.Y. (WSYR-TV) — Le Moyne College is partnering with Meier’s Creek Brewing Company to develop a Le Moyne-themed beer and wants your help naming it.
The idea to create a Le Moyne-themed beer was initiated by the College to help raise money for the Le Moyne College Fund which specifically targets the College’s wellness initiatives and student scholarships to help offset the cost of attendance.
After speaking with the Cazenovia-based brewery about the idea, the two reached an agreement that if Meier’s Creek Brewing Company develops this beer then 20% of all sales would go towards the College’s fund.
However, before production can start, it’s up to the Le Moyne student members of Heights Global Marketing — the in-house student marketing firm for the Madden College of Business and Economics at the College — to make this happen.
Starting this month, those students have led several focus groups to explore options for the type and name of the beer, as well as labeling, packaging and pricing. This process will continue over the next several months.
As part of their Marketing Research class, developed and taught by Dr. Margie Ierlan ’91, MBA ’02, senior Le Moyne marketing students were asked to design a survey for the community.
Starting Monday, Nov. 20, members of the Le Moyne community and the general public were invited to complete the 5-10 minute survey which includes name ideas for the new beer, flavor preferences, label designs and more.
“This partnership has given our students first-hand marketing experience as they collect and share the feedback and ideas from the survey with our partners at Meier’s Creek,” stated Le Moyne College.
Once everything is chosen, the Le Moyne-themed beer will be available for sale in the first quarter of 2024.
If you’re interested in taking the survey, click here.