New ‘Got Milk?’ ad targets new generation

(WSYR-TV) — The “Got Milk?” advertising campaign is back, but it’s targeting a new audience.

The ads are working to target the YouTube-TikTok generation with videos like the one above.

The video shows Olympic swimmer Katie Ledecky swim the entire length of a pool while balancing a glass of chocolate milk on her head!

The dairy industry has taken a hit as more people are eating out and with plant-based alternatives like almond and oat milk on the market.

Milk producers say they’re capitalizing on a spike in milk sales that they noticed after the pandemic began.