Smokey Bear turns 75

Local News

UNITED STATES (WSYR-TV) — America’s forest fire fighting bear turned 75 on Friday.

Smokey Bear was born in 1944 when the U.S. Forest Service and ad council teamed up to create a mascot to spread their message.

Smokey’s original tag line was “care will prevent nine out of 10 fires.”

Smokey still loves on with new commercials and even through social media.

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