Nojaim Supermarket on Syracuse’s Near Westside is the latest to attach a NuVal nutritional scoring number right next to the price of its many products.
NuVal was developed by independent Yale researchers using a complex scientific algorithm.
All shoppers need to know is the higher the number the healthier it is for you.
The scale runs from 1 to 100, though not every category will have a product scoring 100.
Paul Nojaim, President of Nojaim Supermarket, tells NewsChannel 9, “I think over the years being in this business I’ve watched our industry cloud the value of products with marketing and we just want to find a way to make it easier for folks to go there and say what’s a better choice.”
Nojaim is teaming up on the effort with its partners on the Near Westside led by the Lerner Center for Public Health Promotion at Syracuse University’s Maxwell School.
Rebecca Bostwick of the Lerner Center says, “We recognize that people’s resources are limited so how do you make just tinier changes within the same price point.”
Paul Nojaim showed NewsChannel 9 an example with Maple flavored Cream of Wheat that scores 20. Without maple, the NuVal score is 24 and from scratch the Cream of Wheat is an 84.
“This is why its been really a lot of fun frankly for us to work with Paul to learn more about the grocery store and how we can roll out some environmental changes in the grocery store to help support people to make more nutritious decisions.” Bostwick says.
Not only will the store have numbers on the shelves but just like sale tags they’ll have drop down NuVal tags to highlight the healthier choices in a category.
They say shoppers should be able to make quick and easy trade ups between products in seconds.