Tops Friendly Markets is partnering with Instacart to provide its customers with same-day delivery service.
The service will be available in the Rochester, Buffalo, Syracuse, and Erie, PA markets before Thanksgiving.
Customers will be able to shop online and have their order delivered to their home in as little as one hour.
Wegmans launched the same service earlier this year.
Once the service has launched, customers can visit TopsMarkets.com/Instacart and enter their zip code to determine if they are within the delivery area.
To help celebrate the launch, the supermarket chain is offering free delivery for the first two months when its customers use Instacart. Once the website is live, complete details on this offer will be available online.
Tops anticipates rolling out the service into most of its remaining stores in the spring of 2018.