Visit Syracuse has stepped out from under the umbrella of CenterState CEO to act as its own independent organization.
It is not an adversarial move, the group says, but best for both organizations and giving the new Visit Syracuse Incorporated a chance to form a new vision.
Since January the group has been operating under its own board of directors after separating from it’s nearly century long partner, formerly the Chamber of Commerce now CenterState CEO.
Holder says they’ve reassessed their strategy shifting from sales, marketing and services to more of a focus on their three word mission, “Drive Tourism Demand”.
“Put brand development with business growth with visitor engagement and now you’ve got a really different model of driving visitor demand.” Holder tells NewsChannel 9.
That goes for future events and ones already on the books, like the major bowling tournament planned for the OnCenter next year bringing 70,000 plus people to town over a few months.
Visit Syracuse wants those people to come to town earlier, stay longer, come back later, and tell friends and family about what an enjoyable time they had here.
“On the other side the whole Winter campaign that we mounted where it was all about a new level of awareness around our weakest season and reversing our concept of what that season can be.” Holder says.
He says the major drone conference here last November is an example of how Visit Syracuse and CenterState CEO can work together and include the community at large.
“We’ve added a lot of inventory to our mix, the need for all of us to band together and drive demand and create new product for this community has never been stronger.” Holder says.